GET IN OUR HEADS: A BLOG
HOW TO CONNECT WITH YOUR AUDIENCE
Human beings are all about connection - but how do we establish true and meaningful connections with a virtual audience on social media?
ENGAGEMENT RATES + HOW TO MAKE THEM MAKE SENSE
There is a lot of chat about Instagram engagement out there - what is considered good, bad, up, down, how it’s calculated… but to be honest, there is *rarely* a consensus on the matter, which for some of us… can feel super confusing 🙋
We’ve got the T on what’s really going on with engagement rates…
WILL INFLUENCER MARKETING LAST?
Will Influencer marketing last? This is a question some marketers are asking as the landscape shifts and changes, especially following a catastrophic world event like the ongoing global pandemic. While this question has some legitimacy, we’re here to tell you that the short answer is no…
WHY CONTENT PILLARS ARE IMPORTANT
The basis of any good social media marketing strategy includes content pillars. Before we dive into their importance, it’s worth defining what exactly content pillars are…